Turn the work down
The safest option and the most expensive one. You watch a client take their AI budget to an agency that can deliver it, and you find out later they took the rest of their spend with them.
Hire a freelancer
Fiverr and Upwork are full of people who can build one thing once. They vanish mid-project, they don't document anything, and when it breaks in month three you're starting the search over.
Hire a developer
A good one costs more than the margin on the work. You're now managing a technical hire, reviewing code you can't read, and carrying the salary through the months where nobody's asking for AI.
There’s a fourth option. Bring in someone who’s already built this fifteen times, keep your name on it, and never touch the technical side yourself.
See how it works